November 27, 2012
NASL hires former AEG exec Bill Peterson
MIAMI - The second division North American Soccer League named veteran sports executive Bill Peterson as its new commissioner, replacing former TV executive David Downs, who held the post for two years.
Peterson, who will assume his role immediately, worked closely with MLS teams when he was the Senior Vice President of AEG Sports and Managing Director of the Home Depot Center from 2000 to 2006. Peterson helped oversee the management of numerous MLS teams for AEG and the development of soccer-specific stadiums across the country.
“We conducted a global search and an intense interview process to ensure we selected the right Commissioner for the NASL as we enter this next important growth phase for our league,” said Chairman of the NASL Board of Governors Aaron Davidson.
“Bill’s diverse breadth of management experience in the US and abroad at governing bodies, leagues, teams, stadia and one of the leading hospitality companies gives him the ability to lead by example and align everyone’s interests in order to achieve our individual and collective goals. With Commissioner Peterson, we look forward to accelerating the positive financial results of our existing teams and continuing to usher in new teams in strategic markets with owners who embrace our vision and have the wherewithal to succeed at the highest possible level.”
Most recently Peterson provided advisory and event services to a variety of clients in Canada and the United States through his own firm Solve4. Peterson is the Chairman of the USA Cycling Board of Directors and a member of the USPRO Cycling Board of Trustees and served briefly as COO of the UFL. He was the Executive Vice President of Centerplate, a food and beverage concessionaire in sports facilities and other venues . Peterson spent almost a decade working for the National Football League where he became the President of NFL Europe having been the General Manager of the league’s Amsterdam Admirals.
“There is an opportunity here to cement the NASL as a league that can thrive and expand while providing compelling soccer for the game’s fans," Peterson said. “The roots of the NASL triggered a soccer explosion in North American in the 1970s and I am delighted to be leading this new chapter as we take the league and its teams forward into an exciting future.”
The NASL has already announced the addition of the New York Cosmos for the 2013 season, and plans to add teams near Washington D.C. and Ottawa, Ontario for 2014.